According to a top company official, A German multi national company , BMW is looking to enter new division of luxury car market in the India as it looks to stimulus recover and demand from the impact of the covid-19 persuade lockdown. BMW 2 Series Gran Coupé launched, Read for Prices and Specifications.
The company said on Thursday, BMW 2 Series Gran Coupé model in India is launched at commencing prices of Rs.39.3 lakh and Rs.41.4 lakh in diesel engine variant. The petrol engine version will come later. In Chennai , the model is locally produced at BMW Group factory .
BMW Group India, Australia and New Zealand, President Vikram Pawah said, “Our strategy remains strong, to grow in the market in India we continue to introduce new segments.”
He also said, “The BMW 2 Series Gran Coupe is a perfect example of entering a new segment to increase the demand, to increase the share of the luxury segment in the Indian market. Our strategy remains solid and strong about the future of India”.
He also said the first quarter of the year “was a solid quarter, although the pandemic happened towards the end of it”.
“The second quarter was a total washout from a sales perspective because most of the country was in lockdown or partially opening up. We did not do any business during that time. “
But quarter three, now we are seeing some interest, we are seeing customers returning back as the unlock is happening and it will attract newer target groups who aspire for a stylish and luxurious entry into the world of BMW and value performance and quality above all.