New Delhi: After the TRP scam surfaced, the company making Parle-G has taken a big decision. The company has said that they will not give ads to ‘poisonous content’ broadcasting channels so that the rest of the channels get a clear message.
Actually, companies have become cautious about advertising on such channels after the TRP scam case came to light. Major advertisers and media agencies continue to be concerned about how much advertising is cut in such channels.
Regarding this, Krishnarao Buddha, senior category head of the company making Parle-G Biscuits, said during a conversation with ‘Mint’ newspaper that the company will not give advertisements to the channels which broadcast ‘poisonous content’.
He also said that he is talking to other advertisers about this as well. Buddha said, “We are exploring possibilities where other advertisers can come together and cut their spending on news channels so that all news channels have a clear message to change their content.”
He further said that the company does not want to spend money on aggression and poisoning channels.
Some other companies have also decided that they will not advertise to those channels which show ‘hate-promoting, poisonous content’.
A few days ago, Rajiv Bajaj, MD of Bajaj Auto, talked about blacklisting the three channels.
Due to this decision taken by the Parle-G, people on social media have been very appreciative of the company. Someone expressed the hope that the move may see a decrease in such content on news channels. At the same time, many people have thanked Parle G and Bajaj.