New Delhi: The CEO of Disney, Bob Chapek, on Tuesday, announced that the company is likely to launch an entertainment streaming platform under the Star brand in the forthcoming year.
“In terms of the general entertainment offering internationally, we want to mirror our successful Disney Plus strategy by using our Disney Plus technical streaming platform, bringing in content we already own and distributing it under a successful international brand that we also already own, which is, of course, Star,” Chapek said.
Although Chapek did not provide a detailed insight about the launch of the new service, he remarked that it will bring in content from ABC Studios, Fox Television, FX, Freeform, Searchlight, and 20th Century Studios which are owned by Disney.
The media giant announced the new services, in the wake of the huge losses witnessed by the company in this quarter. Disney suffered a loss of $4.7 billion within three months until June 27.