Latest News: Hapus mango, a variety of mango grown mostly in Konkan regions of the country was given its GI tag. At least 365 farmers have registered their mango farms and other businesses that trade, sell, buy and export these mangoes have also applied for the tag.
Hapus mango grows in the rocky soil of the Konkan region, making it’s tastes different from those other mangoes grown in nearby Karnataka state. But, mango sellers from Karnataka sometimes tend to sell their mangoes as the Hapus mangoes, leaving those producers and sellers from Maharashtra dissatisfied with this.
As the mango season begins, many fruit shops and carts are starting to be seen selling mangoes. Very often, many sellers just take the ignorance of customers for advantage, mislabel their mangoes and sell. Like that Hapus mangoes do often get confused with other variety of mangoes and be sold. Sellers sometimes claim that theirs’ is authentic Ratnagiri Hapus.
The GI tag will now give those registered their copyright to sell their Hapus mangoes. Once a GI tag is given, certain products will be associated exclusively to one geographical region of the country, in this case Konkan mangoes will now be the authentic Hapus mangoes. The season for Hapus mangoes is however short as some say.
More than 12,500 farmers have registered for Mangonet – the traceability programme for exports. This will be the highest such registration with 9,000 farmers exclusively growing Hapus. Sunil Pawar, managing director of the Maharashtra State Agricultural Marketing Board (MSAMB), said they are trying to get more and more Hapus growers to register their farms under GI tag.