New Delhi: Recently there was a lot of controversy over an ad by Tanishq, a Tata group company. The matter was related to two religious communities, the Tata group withdrew the advertisement after protests escalated.
According to the information received, Tanishq’s business has actually been increased through this controversy. In fact, on Tuesday, the creator of that advertisement of Tanishq said that the advertisement was seen by a large number of people and the controversy created a ‘trend’ where many people are buying Tanishq’s products to express their opinion.
Amit Akali, managing partner and creative head of ‘What’s Your Problem’, the agency that created this advertisement, said, The advertisement showed reality, and after the controversy a large number of people started speaking out against those who opposed.
boycottanishq trended a lot on Twitter after this advertisement came. Every TV channel debated this. Millions of people gave their opinion on social media. Some people said that there is nothing wrong with this ad. Whereas some people were opposed by this. Soon after, the Tata group removed the 55-second Tanishq ad.
There were people who were in support of Tanishq. They made a special purchase from Tanishq to express their opinion strongly. The people’s way of articulating the voice is proving to be quite beneficial for the company.