Gadget Insights: Popular live-streaming and OTT platform Netflix is considering to crackdown on users from sharing their account credentials like account username and passwords from sharing with anyone with consent. The company is running a trial to identify users using same accounts from different places.
Some users have reported watching caution messages on screen while trying to login into Netflix “If you don’t live with the owner of this account, you need your own account to keep watching.” For now, this crackdown is just in its trial phase and may or may not be rolled out soon in Netflix.
Netflix is said to identify ineligible profiles created with the same account credentials. But it is unclear how Netflix identifies such “ineligible” profiles based on what violations the profile has indulged in. Many live streaming and OTT platforms also let users to create multiple profiles based on individual viewing preferences.
During a 2016 webcast, Netflix co-founder and chief executive Reed Hastings said: “Password sharing is something you have to learn to live with, because there’s so much legitimate password sharing, like you sharing with your spouse, with your kids, so there’s no bright line, and we’re doing fine as is.”
In October 2019, product officer Greg Peters said that cracking down on password sharing is currently not in the agenda of the company as it has been doing them only good. Netflix gained 37 million subscribers last year and has 200 million subscribers all around the world.