Top company official of homegrown marketplace Snapdeal has said that they added over 5,000 manufacturer-sellers on its platform so far this year, mostly in the September quarter and exceeded the target it had set for itself earlier in the year.
Majority of the sign-ups have took place in the September quarter, even though it began on-boarding new manufacturers directly as sellers from January, the official said. And thanked to the lockdowns as well as to the resultant shift in consumer behavior. It can be noted that every online seller/service provider has benefited from the lockdowns.
Direct shipment to buyers help manufacturers move stocks faster to customers and so adding new sellers will help the e-tailer to ramp up its Diwali sales plans.
Covering over 26,000 pin codes the leading value-focused marketplace has over 5 lakh registered sellers and over 70 million visitors every month who can buy from over 213 million.
According to the company a large chunk of the new manufacturer-sellers are into kitchen appliances like juicers, food processors, steel & copper utensils, crockery items, bed linen, fashion accessories like watches & wallets and a wide range of apparel including kidswear, sarees and suits and regular use items like T-shirts, track pants among others.
While many manufacturers offer a range of fitness equipment like tummy trimmers, resistance bands, weights, etc. Most of these them are from small towns like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, and Rajkot.
Snapdeal recently opened 25 logistics centres in major metros like Mumbai, Delhi and Bengaluru as well in small towns like Surat, Jaipur, Panipat, Gurugram, Bahadurgarh, Yamuna Nagar, Rajkot, Bhiwandi, Agra, Noida, and Mathura, ahead of its festive sales push.
Sellers stocks are not stuck in the warehouses of online platforms as Snapdeal allows manufacturer-sellers to ship directly to buyers.